It's our monthly round-up of the best reads for founders - and for anyone interested in growing their business. This month Gary Vee shares his social media secrets, and much more.

Founders’ Essential Reading List for March, 2018

It’s almost spring and New Year’s goals are still motivating us, so we’re kicking things off with a story about how to make your startup look attractive to big companies willing to spend big money. And in case that motivation is starting to wane, we’re following that with a story about all the biggest startups that failed in 2017. Beyond that, we have stories about why it’s important to embrace conflict in your startup, how to build a successful startup and tips from Gary Vee about how businesses should tell stories on social media.

6 Things Big Companies Look for When Buying Your Startup | Entrepreneur

There were 50,000 M&A deals worldwide last year, but not all acquisitions happen for the same reason. What are big companies looking for when they buy your startup? They may want your tech, your brand, your people, your platform, your customers, and/or your distribution model. So, if you’re looking to make your startup an attractive acquisition, it’s important to understand what buyers are looking for.

10 Startups That Died in 2017 — Despite $1.7 Billion in Funding | Business Insider

Post-mortems are ugly but necessary. These ten startups accumulated a total of $1.7 billion in funding, but they’re also the highest profile deaths of 2017.

Learning to Embrace Conflict as a Part of Startup Culture | TechCrunch

Conflict is complex and necessary in a startup. But how do you avoid—well, conflict avoidance? And how do you encourage healthy conflict? Can you take ego out of the equation? Embrace the idea that everyone has a valid opinion but not necessarily the right opinion? These are big questions and this article has some answers. 

How Cloud Computing Is Changing Management | Harvard Business Review

Dan Kohn, executive director of the Cloud Native Computing Foundation, thinks that much of the world’s legacy software (worth about $100 trillion in net GDP) will be ported into Kubernetes, open source software for managing container usage. Why? Because containers are highly portable and make it easy to make software changes without disrupting the entire application.

How to Tell a Story on Social Media | Gary Vaynerchuk

Lots of companies post stuff to social media, but without a thoughtful strategy, it can be like trying to shout over a loud crowd. So what do you do? You learn to tell a story.

Jeff Bezos Just Shared His 3-Step Formula for Success—and It’s Absolutely Brilliant | Inc.

Amazon didn’t turn a profit for decades, so when Jeff Bezos says it’s important to adopt a long-term orientation, you can tell he really means it.

How to Build a Successful Team | The New York Times

Adam Bryant has interviewed over 500 business leaders for Corner Office, his column in the New York Times. What do they say about fostering a strong sense of teamwork?

Photo via GaryVaynerchuk.com